In post, the AI worth having never touches the creative.
Post-production has a reasonable suspicion of artificial intelligence, and creative work is not where it belongs. Underneath the timeline, though, sits an estate nobody can fully see: camera originals, proxies, versions, masters, and decades of archive spread across every tier. That is where AI earns its place, and where it gives your artists their nights back.
In post, the AI worth having never touches the creative. →
